Link tracker
Build a link that tells you where somebody came from — the post, the newsletter, the flyer — so you can stop guessing which one is working.
- It all happens here
- Every part runs in your browser. Nothing you type is uploaded, and it works with the internet off.
- No account, ever
- No sign-up, no email address, no trial that turns into a bill.
- Yours to use
- Nothing watermarked, nothing limited to a preview.
The link
Where you want people to land.
The page on your own site. Never tag a link between two of your own pages — that wipes out the record of how they actually found you.
Where you are putting it
Pick the closest one and it fills in the first two.
instagram, newsletter, the-flyer. The specific place it lives.
social, email, print, cpc. The category it belongs to, so you can ask “how is social doing?” as well as “how is Instagram doing?”.
spring-menu, opening-week. What ties several links together as one effort.
Telling two versions apart
Only needed if you are running the same campaign in two forms.
Which of two buttons, which of two images. Leave it empty unless you are comparing.
The keyword, for paid search. Most ad platforms fill this in for you — leave it alone unless yours does not.
Your link
Put an address in on the left and the tagged version appears here.
The tags are visible in the address bar and do nothing to the page — it opens exactly as normal. For something printed or read aloud, point a QR code at the tagged address instead; the tracking still works and nobody sees it.
What this is, if you have never had to think about it
Most people arrive here having been told they need one of these, without being told what it is. Nothing below assumes you already know.
What those tags on the end of a link are
When you see a link ending in something like ?utm_source=instagram, those extra bits are notes attached to the link. They do nothing to the page — it opens exactly as normal — but analytics tools read them and record where the visitor came from. Without them, most of your traffic arrives labelled "direct", which is analytics-speak for "no idea".
The three that matter, in plain terms
Source is where it was: instagram, newsletter, the flyer. Medium is what kind of thing it was: social, email, print, paid. Campaign is which push it belonged to: spring-sale, new-menu. The other two — term and content — are for telling apart two versions of the same thing, like which of two buttons in the same email got clicked. Most businesses need the first three and can happily ignore the rest.
Why consistency matters more than cleverness
The tags are case-sensitive and nothing warns you. "Instagram" and "instagram" become two separate rows in your report, splitting one number in half and making both look worse than they are. Pick lower-case, pick one word per thing, and write it the same way every single time. This tool keeps a history of what you have used so you can copy your own past spelling rather than trusting your memory in six weeks.
Questions people ask
Tagging the click is half of it.
Get Found shows which posts, searches and links bring people in. And because it sits on the same customer list as your orders, a tagged click does not stop at a number — it carries on into who they turned out to be.
